Branded promotional products are a great way to keep your brand
front and center with your new and existing customers. Boost
customer retention rates with branded promotional products.
According to Frederick Reichheld of Bain & Company, acquiring a
new customer can cost 6 to 7 times more than retaining an existing
customer. Businesses who boosted customer retention rates by as
little as 5% saw increases in their profits ranging from 5% to a
whopping 95%. Branded promotional products are a great way too
improve customer loyalty and keep your brand visible.
"76.1% of the respondents could recall the advertiser's name on the
[branded promotional] product that they had received in the past
-- Promotional Products Association International.
Branded promotional products can also be used to motivate
people to take marketing surveys, attend focus groups, and provide
critical market feedback. A study by the Silver Marketing Group
for the Promotional Products Association International reported
that adding branded promotional marketing products to a mail
promotion increased the response rate by 50%.
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